![]() It received venture backing from a pool of investors that includes Betaworks (which also backed Gimlet), Homebrew, GV, The Chernin Group, and Accel, among others. These two acquisitions directly speak to these pieces: Gimlet for the first strategic target, Anchor for the second.įounded in 2015, Anchor initially started life as a social audio app - think Twitter, but for audio, which is kind of a throwback to Twitter’s original incarnation, Odeo - that caught some buzz at SXSW the following year. ![]() I imagine they would want to do the same for podcasts. In other words, they’ve been trying to become the monetization layer for musicians straight-up. As I also mentioned: We should relatedly pay close attention to Spotify’s adventures in building direct relationships with musicians - first by striking deals with independent artists and then by rolling out a feature that allows artists to upload music directly and automatically receive royalty payouts.Podcasts, or talk content more broadly, offers the Swedish tech giant two things: first, a completely new growth channel for investors to get excited about, and second, the opportunity to differentiate its product, deepen its value to the user, and increase the friction of shifting away to another service. Spotify is looking to diversify away from purely focusing on music, where it’s been long locked into bruising rivalries with other streaming platforms (Pandora, Apple Music) and traditional music industry Powers That Be (labels).February 5, 2019To quickly repeat myself from yesterday’s piece on the subject of Spotify’s podcast angle:
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